Wordmark

Our wordmark is more than a signature, it shapes the space around it.  Fluid and dynamic, it anchors experiences and connects every surface it touches. Projected across dimensions, it carries S25’s DNA: expressive when in motion, grounded when still, always in sync.

states

In motion, the wordmark loops and rotates, revealing dimensional structure and energy. Static, it stays sharp and grounded, holding space with precision and intent, always speaking the same visual language.

In-motion mode

We don’t animate for decoration. Our wordmark moves to express who we are, fluid, dynamic, and always evolving. It loops seamlessly in motion, signalling intent and momentum across branded surfaces.

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In-motion default version

The animated wordmark renders in Cool Grey with a transparent background—built to adapt to the surfaces it moves across. It loops seamlessly, maintaining legibility and rhythm while expressing motion without distraction.

In-motion mode

Motion here is never decorative. The wordmark moves to express who we are: fluid, dynamic, and always evolving. It loops seamlessly, signalling intent and momentum across branded surfaces.

Colourway

Cool Grey on transparent, built to adapt to the surfaces it moves across. Maintains legibility and rhythm while expressing motion without distraction.

Static mode

Still, but never passive. In static form, the wordmark anchors layouts with clarity and presence where motion isn’t needed or possible.

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Colourway

Cool Grey on Leuchtorange, our primary expression of energy, contrast, and intent.

3D mode

We use space to add depth. In 3D mode, the wordmark wraps along a three-dimensional axis, projecting forward and looping infinitely. It responds to scroll, creating a spatial rhythm that reinforces our principles of motion, continuity, and intent.

Colourway

Cool Grey over Leuchtorange, rotating seamlessly with scroll input for our most immersive mode, extending the identity beyond the screen into motion and form.

3D mode

We use space to add depth. In this mode, the S25 wordmark wraps along a three-dimensional axis, projecting forwards, looping infinitely. It responds to scroll, creating a spatial rhythm that reinforces our principles of motion, continuity, and intent.

3D default version

Displayed in Cool Grey over Leuchtorange, the wordmark rotates seamlessly with scroll input. This is our most immersive mode, extending the identity beyond the screen, into motion and form.

Surface Fluid

Our wordmark moves across surfaces, not just screens. It bends to the medium, adapts to movement, and always lands with a unique expression. Built to respond, loop, and evolve, never to repeat.

Colorways

Flexible in use, constant in tone. Three approved colourways keep the wordmark clear, legible, and distinctive across any surface.

Primary

High contrast, high energy, our signature voice.

Reverse

Optimised for light surfaces. Sharp, distinctive, and built to stand out.

Neutral

Refined and restrained. Minimal for darker canvases and quieter moments.